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EXPERTISE

# Technical SEO, AI Search & Content Expertise

I connect search, content, and product thinking to solve the problems that get in the way of a useful website.

TECHNICAL SEO

## Technical SEO: accessible, discoverable websites

I investigate how a website is organized and where technical issues make content harder to find.

- **Site structure:** Organize pages and internal links around how people look for information.

- **Crawling and indexing:** Identify barriers that prevent search engines from accessing or including important pages.

- **Implementation:** Translate audit findings into practical requirements and work with product and engineering on the fixes.

AEO & AI SEARCH

## AEO: visibility and accuracy in AI answers

Answer engine optimization, or AEO, looks at how a business and its information are represented in AI-generated responses.

- **Visibility:** Review relevant answers for brand mentions and links to source pages.

- **Accuracy:** Check whether the information about the business is correct and useful.

- **Learning:** Build repeatable tests and measurement to guide improvements. AI answers vary, so one response is never the whole picture.

CONTENT STRATEGY

## Content strategy: useful answers and clear next steps

I connect what an audience wants to know with what the business needs to communicate.

- **Content audits:** Identify what to improve, combine, remove, or create.

- **Page planning:** Turn customer questions and search opportunities into clear content briefs.

- **Customer experience:** Make information easier to understand and help visitors take a useful next step.

## Expertise works best when teams work together.

[Explore my leadership approach ](https://searchbytaylor.com/approach/)

## Let’s connect.

Have a question or an idea to discuss?

[Email Taylor ](mailto:taylor.robinson0888@gmail.com)

Source: https://searchbytaylor.com/expertise/