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TAYLOR ROBINSON / RESUME

# Taylor Robinson — Resume & Selected Results

Future of Search · Digital Growth · Product Leadership

Enterprise search leadership with a product mindset, technical depth, and a track record of bringing teams together to deliver.

[LinkedIn ](https://www.linkedin.com/in/taylorrobinson1/)[Get in touch ](mailto:taylor.robinson0888@gmail.com)Alexandria, VA

**+2M**U.S. organic visits10% year-over-year traffic growth

**32**Global marketsAdopting enterprise web standards

**12+ weeks → 1 day**Deployment SLAGlobal navigation & footer updates

**10%+**AI citation growthPriority customer experiences

Selected outcomes from my American Express experience.

CAREER

## Career experience

Financial services. Publishing. Agency strategy.

Enterprise SEO & AEOProduct & operationsTeam leadershipTechnical strategyContent & audiencesData & experimentation

2022 — PRESENT

### American Express

#### Senior Manager, Enterprise AEO/SEO & Web Operations

Set the direction for emerging search. Build the systems and teams to deliver it.

- Created and led the enterprise **Future of Search** initiative across SEO, AI, and product.

- Established the AI search optimization framework and led the company’s first internal SEO product.

- Built enterprise web governance, including URL architecture, adopted across **32 global markets**.

- Reengineered global navigation and footer workflows, reducing deployment SLAs from **12+ weeks to 1 day**.

- Led and developed analysts and managers, building ownership and execution discipline.

EARLIER AT AMERICAN EXPRESS

**2021** · Director (TWA), Enterprise SEO

**2019–2021** · Product Manager, Enterprise SEO

2016 — 2019

### Condé Nast

#### Senior Manager, Enterprise SEO

Make search part of how editorial and product teams work.

**12** site migrations**30–50%** search traffic growth**40+** components, templates & features

- Led site migrations and deployed SEO-focused website improvements.

- Introduced **two proprietary SEO tools** for editorial content and trend insights.

- Streamlined recurring processes, reducing time spent on routine work by **30%**.

2014 — 2016

### Martha Stewart Living

#### Senior SEO Analyst

Connect content creation, technical strategy, and shared expertise.

**+22%** search traffic

- Developed short- and long-term strategies spanning research, technical SEO, and content optimization.

- Embedded SEO into the editorial content creation process.

- Established an internal center of excellence with product, technology, and marketing leaders.

2011 — 2014

### Morpheus Media

#### Senior Strategist, SEO & Emerging Technologies

Turn search expertise into clear direction for clients.

- Managed SEO strategies for clients including **A&E, History Channel, Lifetime Network, and Louis Vuitton**.

- Translated performance data and search insights into recommendations aligned with client goals.

## Education

### University of Central Florida

B.A. Communications & Marketing

## Working toolkit

Analytics platforms · Adobe products · Jira & Confluence · Mural · SEO & AEO tools · Marketing platforms

## Strategy with range. Leadership with follow-through.

Explore how I connect technical expertise, useful content, and team collaboration.

[My approach to the work ](https://searchbytaylor.com/approach/)

Source: https://searchbytaylor.com/resume/