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EXPERTISE

Technical SEO, AI Search & Content Expertise

I connect search, content, and product thinking to solve the problems that get in the way of a useful website.

TECHNICAL SEO

Technical SEO: accessible, discoverable websites

I investigate how a website is organized and where technical issues make content harder to find.

  • Site structure: Organize pages and internal links around how people look for information.
  • Crawling and indexing: Identify barriers that prevent search engines from accessing or including important pages.
  • Implementation: Translate audit findings into practical requirements and work with product and engineering on the fixes.
AEO & AI SEARCH

AEO: visibility and accuracy in AI answers

Answer engine optimization, or AEO, looks at how a business and its information are represented in AI-generated responses.

  • Visibility: Review relevant answers for brand mentions and links to source pages.
  • Accuracy: Check whether the information about the business is correct and useful.
  • Learning: Build repeatable tests and measurement to guide improvements. AI answers vary, so one response is never the whole picture.
CONTENT STRATEGY

Content strategy: useful answers and clear next steps

I connect what an audience wants to know with what the business needs to communicate.

  • Content audits: Identify what to improve, combine, remove, or create.
  • Page planning: Turn customer questions and search opportunities into clear content briefs.
  • Customer experience: Make information easier to understand and help visitors take a useful next step.

Expertise works best
when teams work together.

Explore my leadership approach

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Have a question or an idea to discuss?

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