2022 — PRESENT
American Express
Senior Manager, Enterprise AEO/SEO & Web Operations
Set the direction for emerging search. Build the systems and teams to deliver it.
- Created and led the enterprise Future of Search initiative across SEO, AI, and product.
- Established the AI search optimization framework and led the company’s first internal SEO product.
- Built enterprise web governance, including URL architecture, adopted across 32 global markets.
- Reengineered global navigation and footer workflows, reducing deployment SLAs from 12+ weeks to 1 day.
- Led and developed analysts and managers, building ownership and execution discipline.
EARLIER AT AMERICAN EXPRESS2021 · Director (TWA), Enterprise SEO
2019–2021 · Product Manager, Enterprise SEO
2016 — 2019
Condé Nast
Senior Manager, Enterprise SEO
Make search part of how editorial and product teams work.
12 site migrations30–50% search traffic growth40+ components, templates & features
- Led site migrations and deployed SEO-focused website improvements.
- Introduced two proprietary SEO tools for editorial content and trend insights.
- Streamlined recurring processes, reducing time spent on routine work by 30%.
2014 — 2016
Martha Stewart Living
Senior SEO Analyst
Connect content creation, technical strategy, and shared expertise.
+22% search traffic
- Developed short- and long-term strategies spanning research, technical SEO, and content optimization.
- Embedded SEO into the editorial content creation process.
- Established an internal center of excellence with product, technology, and marketing leaders.
2011 — 2014
Morpheus Media
Senior Strategist, SEO & Emerging Technologies
Turn search expertise into clear direction for clients.
- Managed SEO strategies for clients including A&E, History Channel, Lifetime Network, and Louis Vuitton.
- Translated performance data and search insights into recommendations aligned with client goals.